{"id":147,"date":"2021-02-15T13:41:41","date_gmt":"2021-02-15T11:41:41","guid":{"rendered":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/?p=147"},"modified":"2026-05-03T19:09:45","modified_gmt":"2026-05-03T16:09:45","slug":"analityka-czyfrovyh-media-i-soczmerezh","status":"publish","type":"post","link":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/subjects\/analityka-czyfrovyh-media-i-soczmerezh\/","title":{"rendered":"\u0410\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043c\u0435\u0434\u0456\u0430 \u0456 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0414\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0430 \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0430 \u043c\u0435\u0434\u0456\u0430-\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0446\u0456 \u2013 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e\u043c\u0443 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u044f\u043a \u0434\u043b\u044f \u0444\u0430\u0445\u0456\u0432\u0446\u0456\u0432 \u0456\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 PR \u0442\u0430 \u043f\u043e\u043b\u0456\u0442\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0432, \u0442\u0430\u043a \u0456 \u0434\u043b\u044f \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0434\u0456\u0430, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u0456\u0432 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u0430, \u044f\u043a\u0456 \u043f\u0440\u0430\u0433\u043d\u0443\u0442\u044c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0432\u0430\u0442\u0438 \u0432\u043b\u0430\u0434\u0443. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0430 \u0444\u043e\u0440\u043c\u0443\u0454 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\u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u044c \u0432 \u0441\u0435\u0431\u0435 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0431\u0430\u0447\u0438\u0442\u0438 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0456 \u0442\u0440\u0435\u043d\u0434\u0438, \u0440\u043e\u0437\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u0442\u0438 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457. \u0422\u0430\u043a\u043e\u0436 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u0437\u043d\u0430\u043d\u043d\u044f \u043f\u0440\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u0442\u043e\u043a\u0456\u0432 \u0432 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u043c\u0443 \u043c\u0435\u0434\u0456\u0430\u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0456, \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u043c\u0435\u0434\u0456\u0430-\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0442\u0430 \u043c\u0435\u0442\u043e\u0434\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c, \u044f\u043a\u0456 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f \u043f\u0456\u0434 \u0447\u0430\u0441 \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u043c\u0435\u0434\u0456\u0430.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/docs.google.com\/document\/d\/1tIWHIKO8u_YjVq5cfTUl5fZSmitGn2Wg\/edit?usp=sharing&amp;ouid=108047566709353030696&amp;rtpof=true&amp;sd=true\" style=\"background-color:#cedded\" target=\"_blank\" rel=\"noreferrer noopener\">\u041e\u0437\u043d\u0430\u0439\u043e\u043c\u0438\u0442\u0438\u0441\u044c \u0456\u0437 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043e\u044e \u043d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e\u0457 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><a href=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/students\/mediaanalitychni-zvity-vid-studentiv-czyfrovyh-media-oglyad\/\" data-type=\"link\" data-id=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/students\/mediaanalitychni-zvity-vid-studentiv-czyfrovyh-media-oglyad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0420\u043e\u0431\u043e\u0442\u0438 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u043e\u0440\u0438\u0441\u043d\u0430 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430:<\/h2>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-8243 post type-post status-publish format-standard has-post-thumbnail hentry category-literature tag-analityka-czyfrovyh-media-i-soczmerezh\">\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a href=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/students\/literature\/zaharchenko-a-p-vykorystannya-monitoryngovyh-system-navchalno-metodychni-rekomendacziyi\/\" target=\"_self\"  ><img decoding=\"async\" width=\"1300\" height=\"1080\" src=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2026\/05\/zaharchenko-monitoryng-obkladynka-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\u0417\u0430\u0445\u0430\u0440\u0447\u0435\u043d\u043a\u043e \u0410. \u041f. \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043c\u043e\u043d\u0456\u0442\u043e\u0440\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c. \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457\" style=\"object-fit:cover;\" srcset=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2026\/05\/zaharchenko-monitoryng-obkladynka-1.webp 1300w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2026\/05\/zaharchenko-monitoryng-obkladynka-1-300x249.webp 300w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2026\/05\/zaharchenko-monitoryng-obkladynka-1-1024x851.webp 1024w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" itemprop=\"image\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h4 class=\"wp-block-post-title\"><a href=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/students\/literature\/zaharchenko-a-p-vykorystannya-monitoryngovyh-system-navchalno-metodychni-rekomendacziyi\/\" target=\"_blank\" >\u0417\u0430\u0445\u0430\u0440\u0447\u0435\u043d\u043a\u043e \u0410. \u041f. \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043c\u043e\u043d\u0456\u0442\u043e\u0440\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c. \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043c\u0435\u0442\u043e\u0434\u0438\u0447\u043d\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457<\/a><\/h4><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u041f\u043e\u0441\u0456\u0431\u043d\u0438\u043a \u201c<a href=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/students\/literature\/posibnyk-media-analityka-povnyj-posibnyk\/\" data-type=\"link\" data-id=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/students\/literature\/posibnyk-media-analityka-povnyj-posibnyk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Analytics A Complete Guide<\/a>\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\u0421\u0442\u0430\u0442\u0442\u044f \u201c<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-analytics\/\" data-type=\"link\" data-id=\"https:\/\/sproutsocial.com\/insights\/social-media-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media analytics: The complete guide<\/a>\u201d \u0432\u0456\u0434 Sproutsocial <\/strong><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-analytics\/\"><br><\/a><strong>\u0421\u0442\u0430\u0442\u0442\u044f \u201c<a href=\"https:\/\/www.everand.com\/book\/424717081\/Media-Analytics-A-Complete-Guide-2020-Edition?utm_medium=cpc&amp;utm_source=slideshare&amp;utm_campaign=pmp_recs-v1\" data-type=\"link\" data-id=\"https:\/\/www.everand.com\/book\/424717081\/Media-Analytics-A-Complete-Guide-2020-Edition?utm_medium=cpc&amp;utm_source=slideshare&amp;utm_campaign=pmp_recs-v1\" target=\"_blank\" rel=\"noreferrer noopener\">Social media analytics: Everything you need to know<\/a>\u201d \u0432\u0456\u0434 Everand <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0414\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0430 \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u0430 \u043c\u0435\u0434\u0456\u0430-\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0446\u0456 \u2013 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e\u043c\u0443 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u044f\u043a \u0434\u043b\u044f \u0444\u0430\u0445\u0456\u0432\u0446\u0456\u0432 \u0456\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 PR \u0442\u0430 \u043f\u043e\u043b\u0456\u0442\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0432, \u0442\u0430\u043a \u0456 \u0434\u043b\u044f \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0434\u0456\u0430, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u0456\u0432 \u0433\u0440\u043e\u043c\u0430\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0443\u0441\u043f\u0456\u043b\u044c\u0441\u0442\u0432\u0430, \u044f\u043a\u0456 \u043f\u0440\u0430\u0433\u043d\u0443\u0442\u044c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0432\u0430\u0442\u0438 \u0432\u043b\u0430\u0434\u0443. \u0414\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0430 \u0444\u043e\u0440\u043c\u0443\u0454 \u043d\u0430\u0432\u0438\u0447\u043a\u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u043c\u0435\u0434\u0456\u0430-\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438, \u043f\u043e\u043f\u0438\u0442 \u043d\u0430 \u044f\u043a\u0443 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u0454 \u0437 \u0431\u043e\u043a\u0443 \u043f\u0440\u0435\u0441-\u0441\u043b\u0443\u0436\u0431 \u043f\u043e\u043b\u0456\u0442\u0438\u0447\u043d\u0438\u0445, \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u0430 \u0442\u0430\u043a\u043e\u0436 \u043f\u043e\u043b\u0456\u0442\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0432. \u041d\u0430\u0432\u0438\u0447\u043a\u0438, \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u0456 \u043f\u0456\u0434 \u0447\u0430\u0441 \u043e\u043f\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u044c \u0432 \u0441\u0435\u0431\u0435 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,12],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-subjects","category-normative-subjects"],"_links":{"self":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":3,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":8249,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts\/147\/revisions\/8249"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/media\/5586"}],"wp:attachment":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}