{"id":389,"date":"2021-03-12T09:08:55","date_gmt":"2021-03-12T07:08:55","guid":{"rendered":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/?p=389"},"modified":"2023-02-23T02:46:42","modified_gmt":"2023-02-23T00:46:42","slug":"v-ukrayini-internet-vpershe-stav-najpopulyarnishym-dzherelom-informacziyi","status":"publish","type":"post","link":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/blog\/publications\/v-ukrayini-internet-vpershe-stav-najpopulyarnishym-dzherelom-informacziyi\/","title":{"rendered":"\u0412 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u043f\u0435\u0440\u0448\u0435 \u0441\u0442\u0430\u0432 \u043d\u0430\u0439\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0456\u0448\u0438\u043c \u0434\u0436\u0435\u0440\u0435\u043b\u043e\u043c \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0438\u043f\u0435\u0440\u0435\u0434\u0438\u0432 \u0442\u0435\u043b\u0435\u0431\u0430\u0447\u0435\u043d\u043d\u044f \u043d\u0430 7%<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430 <a href=\"http:\/\/rb.com.ua\/blog\/socialnye-seti-i-messendzhery-v-ukraine\/\">\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438 \u0441\u043e\u0446\u0456\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f<\/a> \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Research &amp; Branding Group, \u044f\u043a\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u043e\u0441\u044f \u0432 \u043f\u0435\u0440\u0456\u043e\u0434 \u0437 20 \u0441\u0456\u0447\u043d\u044f \u043f\u043e 1 \u043b\u044e\u0442\u043e\u0433\u043e 2021 \u0440\u043e\u043a\u0443, 51% \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432 \u0432\u0456\u043a\u043e\u043c \u0432\u0456\u0434 18 \u0440\u043e\u043a\u0456\u0432 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u044f\u043a \u043e\u0441\u043d\u043e\u0432\u043d\u0435 \u0434\u0436\u0435\u0440\u0435\u043b\u043e \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457. \u0422\u043e\u0434\u0456 \u044f\u043a 44% \u0432\u0456\u0434\u0434\u0430\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443 \u0442\u0435\u043b\u0435\u0431\u0430\u0447\u0435\u043d\u043d\u044e, \u0456 \u043b\u0438\u0448\u0435 2% \u0434\u0456\u0437\u043d\u0430\u044e\u0442\u044c\u0441\u044f \u043d\u043e\u0432\u0438\u043d\u0438 \u0437 \u0434\u0440\u0443\u043a\u043e\u0432\u0430\u043d\u043e\u0457 \u043f\u0440\u0435\u0441\u0438 \u0447\u0438 \u0440\u0430\u0434\u0456\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0426\u0435 \u043f\u0435\u0440\u0448\u0438\u0439 \u0432\u0438\u043f\u0430\u0434\u043e\u043a \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456, \u043a\u043e\u043b\u0438 \u0447\u0430\u0441\u0442\u043a\u0430 \u0442\u0438\u0445, \u0445\u0442\u043e \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u043d\u043e\u0432\u0438\u043d\u0438 \u0437 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0443, \u043f\u0435\u0440\u0435\u0432\u0438\u0449\u0438\u043b\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0440\u0438\u0445\u0438\u043b\u044c\u043d\u0438\u043a\u0456\u0432 \u0442\u0435\u043b\u0435\u0431\u0430\u0447\u0435\u043d\u043d\u044f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-390\" srcset=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-1-1024x576.png 1024w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-1-300x169.png 300w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-1-768x432.png 768w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0430\u043a\u043e\u0436 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u043b\u0430, \u044f\u043a\u0438\u043c\u0438 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0430\u043c\u0438 \u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456. 59% \u043e\u043f\u0438\u0442\u0430\u043d\u0438\u0445 \u0432\u0456\u0434\u0434\u0430\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443 Facebook. \u041d\u0430 \u0434\u0440\u0443\u0433\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456 \u043e\u043f\u0438\u043d\u0438\u0432\u0441\u044f YouTube (43%), \u0430 \u043d\u0430 \u0442\u0440\u0435\u0442\u044c\u043e\u043c\u0443 \u2014 Instagram (30%). \u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436 \u201c\u041e\u0434\u043d\u043e\u043a\u043b\u0430\u0441\u0441\u043d\u0438\u043a\u0438\u201d (5%) \u0442\u0430 \u201c\u0412\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0435\u201d (3%) \u0456\u0441\u0442\u043e\u0442\u043d\u043e \u0441\u043a\u043e\u0440\u043e\u0442\u0438\u043b\u0430\u0441\u044f \u0443 \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u0456 \u0437 \u043c\u0438\u043d\u0443\u043b\u0438\u043c\u0438 \u0440\u043e\u043a\u0430\u043c\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-2-1024x576.png\" alt=\"\" class=\"wp-image-391\" srcset=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-2-1024x576.png 1024w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-2-300x169.png 300w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-2-768x432.png 768w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-2.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044e \u0432\u0434\u0430\u043b\u043e\u0441\u044f \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438, \u0449\u043e \u043d\u0430\u0439\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0456\u0448\u0438\u043c \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u043e\u043c \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u0454 Viber (57%). 37% \u043e\u043f\u0438\u0442\u0430\u043d\u0438\u0445 \u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c Facebook Messenger, \u0430 20% \u2014 Telegram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-392\" srcset=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-3-1024x576.png 1024w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-3-300x169.png 300w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-3-768x432.png 768w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2021\/03\/image-3.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\r\n","protected":false},"excerpt":{"rendered":"<p>\u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0432\u0438\u043f\u0435\u0440\u0435\u0434\u0438\u0432 \u0442\u0435\u043b\u0435\u0431\u0430\u0447\u0435\u043d\u043d\u044f \u043d\u0430 7%<\/p>\n","protected":false},"author":11,"featured_media":6315,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications"],"_links":{"self":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":0,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts\/389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/media\/6315"}],"wp:attachment":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/categories?post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/tags?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}