{"id":6038,"date":"2023-02-04T22:40:16","date_gmt":"2023-02-04T20:40:16","guid":{"rendered":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/?p=6038"},"modified":"2023-02-05T00:28:33","modified_gmt":"2023-02-04T22:28:33","slug":"innovaczijnyj-proyekt-komunikaczijna-medijna-strategiya-reklamnoyi-kampaniyi-vlasnogo-brendu-brobarista","status":"publish","type":"post","link":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/projects\/innovaczijnyj-proyekt-komunikaczijna-medijna-strategiya-reklamnoyi-kampaniyi-vlasnogo-brendu-brobarista\/","title":{"rendered":"\u0406\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043f\u0440\u043e\u0454\u043a\u0442 &#8220;\u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0430 \u043c\u0435\u0434\u0456\u0439\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0432\u043b\u0430\u0441\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0443 BroBarista&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0410\u0432\u0442\u043e\u0440\u043a\u0430: <em>\u041d\u0456\u043a\u0430 \u0411\u0410\u0425\u0412\u0410\u041b\u041e\u0412\u0410<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a: <em>\u0412\u0456\u043a\u0442\u043e\u0440\u0456\u044f \u0428\u0415\u0412\u0427\u0415\u041d\u041a\u041e<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BroBarista &#8211; \u0446\u0435 \u0432\u043b\u0430\u0441\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u043e\u0431\u0441\u043c\u0430\u0436\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u0430\u0432\u0438, \u044f\u043a\u0438\u0439 \u0431\u0443\u043b\u043e \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043e \u0432\u043e\u0441\u0435\u043d\u0438 2022 \u0440\u043e\u043a\u0443 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u041a\u043e\u043c\u043f\u0430\u043d\u0456\u044f, \u044f\u043a\u0430 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u0454 \u0437\u0435\u0440\u043d\u0430 \u0432 \u043a\u0430\u0432\u2019\u044f\u0440\u043d\u0456, \u043c\u0430\u0454 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u0456 \u043f\u043e\u0442\u0443\u0436\u043d\u043e\u0441\u0442\u0456, \u0449\u043e\u0431 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0432\u043b\u0430\u0441\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u043a\u0430\u0432\u0438 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0433\u043e \u0446\u0456\u043d\u043e\u0432\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0443 \u0442\u0430 \u043f\u043e\u0442\u0440\u0430\u043f\u0438\u0442\u0438 \u043d\u0430 \u043f\u043e\u043b\u0438\u0446\u0456 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0456\u0432 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443. \u0426\u0456\u043b\u0456 \u0442\u0430 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443 \u00abBroBarista\u00bb \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0456 \u043d\u0430 \u0433\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0442\u0430  \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.figma.com\/proto\/gebU3XCIvMSEFAC1GE3fb8\/%D0%9F%D1%80%D0%B5%D0%B7%D0%B5%D0%BD%D1%82%D0%B0%D1%86%D1%96%D1%8F-%7C-%D0%9F%D1%80%D0%B0%D0%BA%D1%82%D0%B8%D1%87%D0%BD%D0%B0-%D1%87%D0%B0%D1%81%D1%82%D0%B8%D0%BD%D0%B0?node-id=21%3A72&amp;scaling=scale-down&amp;page-id=0%3A1&amp;starting-point-node-id=21%3A72&amp;show-proto-sidebar=1\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2023\/02\/25698-1024x569.jpg\" alt=\"\" class=\"wp-image-6041\" srcset=\"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2023\/02\/25698-1024x569.jpg 1024w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2023\/02\/25698-300x167.jpg 300w, http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-content\/uploads\/2023\/02\/25698.jpg 1381w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>\u0410\u0432\u0442\u043e\u0440\u043a\u0430: \u041d\u0456\u043a\u0430 \u0411\u0410\u0425\u0412\u0410\u041b\u041e\u0412\u0410 \u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a: \u0412\u0456\u043a\u0442\u043e\u0440\u0456\u044f \u0428\u0415\u0412\u0427\u0415\u041d\u041a\u041e BroBarista &#8211; \u0446\u0435 \u0432\u043b\u0430\u0441\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u043e\u0431\u0441\u043c\u0430\u0436\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u0430\u0432\u0438, \u044f\u043a\u0438\u0439 \u0431\u0443\u043b\u043e \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043e \u0432\u043e\u0441\u0435\u043d\u0438 2022 \u0440\u043e\u043a\u0443 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u041a\u043e\u043c\u043f\u0430\u043d\u0456\u044f, \u044f\u043a\u0430 \u043f\u043e\u0441\u0442\u0430\u0447\u0430\u0454 \u0437\u0435\u0440\u043d\u0430 \u0432 \u043a\u0430\u0432\u2019\u044f\u0440\u043d\u0456, \u043c\u0430\u0454 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u0456 \u043f\u043e\u0442\u0443\u0436\u043d\u043e\u0441\u0442\u0456, \u0449\u043e\u0431 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0432\u043b\u0430\u0441\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u043a\u0430\u0432\u0438 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0433\u043e \u0446\u0456\u043d\u043e\u0432\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0443 \u0442\u0430 \u043f\u043e\u0442\u0440\u0430\u043f\u0438\u0442\u0438 \u043d\u0430 \u043f\u043e\u043b\u0438\u0446\u0456 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0456\u0432 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443. \u0426\u0456\u043b\u0456 \u0442\u0430 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443 \u00abBroBarista\u00bb \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0430\u043d\u0456 \u043d\u0430 \u0433\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u043d\u043d\u044f \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0434\u043b\u044f [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6052,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-6038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts\/6038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/comments?post=6038"}],"version-history":[{"count":0,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/posts\/6038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/media\/6052"}],"wp:attachment":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/media?parent=6038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/categories?post=6038"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/wp-json\/wp\/v2\/tags?post=6038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}