{"id":8257,"date":"2026-05-03T19:22:38","date_gmt":"2026-05-03T16:22:38","guid":{"rendered":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/?p=8257"},"modified":"2026-05-03T19:39:21","modified_gmt":"2026-05-03T16:39:21","slug":"zubar-p-m-rozrobka-komunikaczijnoyi-i-brend-strategiyi-medijnogo-startapu-elektronni-dydaktychni-materialy","status":"publish","type":"post","link":"http:\/\/labs.journ.univ.kiev.ua\/dmmaster\/students\/literature\/zubar-p-m-rozrobka-komunikaczijnoyi-i-brend-strategiyi-medijnogo-startapu-elektronni-dydaktychni-materialy\/","title":{"rendered":"\u0417\u0443\u0431\u0430\u0440 \u041f. \u041c. \u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0456 \u0431\u0440\u0435\u043d\u0434-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0443: \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0434\u0438\u0434\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>\u0417\u0443\u0431\u0430\u0440 \u041f. \u041c. \u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0456 \u0431\u0440\u0435\u043d\u0434-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0443: \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0434\u0438\u0434\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u0434\u043b\u044f \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0456\u0432 \u041d\u041d\u0406\u0416. \u041a\u0438\u0457\u0432: \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438, 2026. 31 \u0441.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u043e\u0432\u0430\u043d\u043e \u0434\u043e \u043e\u043f\u0440\u0438\u043b\u044e\u0434\u043d\u0435\u043d\u043d\u044f \u043d\u0430 \u0437\u0430\u0441\u0456\u0434\u0430\u043d\u043d\u0456 \u043a\u0430\u0444\u0435\u0434\u0440\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0435\u0434\u0456\u0430 \u041d\u0430\u0432\u0447\u0430\u043b\u044c\u043d\u043e-\u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0456\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0443 \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0438\u043a\u0438. \u041f\u0440\u043e\u0442\u043e\u043a\u043e\u043b \u21168 \u0432\u0456\u0434 \u00ab5\u00bb 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href=\"https:\/\/docs.google.com\/presentation\/d\/1VPKWN858jw2hIGNe0nqYY3f9BNVVeLLp4nNkp6zl2fI\/edit?slide=id.g2558abb5fb3_0_0#slide=id.g2558abb5fb3_0_0\">\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0417\u0443\u0431\u0430\u0440 \u041f. \u041c. \u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u043e\u0457 \u0456 \u0431\u0440\u0435\u043d\u0434-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0443: \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0434\u0438\u0434\u0430\u043a\u0442\u0438\u0447\u043d\u0456 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u0434\u043b\u044f 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