{"id":2589,"date":"2024-08-27T10:45:00","date_gmt":"2024-08-27T07:45:00","guid":{"rendered":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/?p=2589"},"modified":"2025-08-27T10:54:49","modified_gmt":"2025-08-27T07:54:49","slug":"kultura-mediaspozhyvannya-v-ukrayini-vid-konsyumeryzmu-do-prosyumeryzmu","status":"publish","type":"post","link":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/?p=2589","title":{"rendered":"\u041a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456: \u0432\u0456\u0434 \u043a\u043e\u043d\u0441\u044c\u044e\u043c\u0435\u0440\u0438\u0437\u043c\u0443 \u0434\u043e \u043f\u0440\u043e\u0441\u044c\u044e\u043c\u0435\u0440\u0438\u0437\u043c\u0443"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"899\" src=\"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/wp-content\/uploads\/2025\/08\/cover_monografkrain.jpg\" alt=\"\" class=\"wp-image-2590 size-full\" srcset=\"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/wp-content\/uploads\/2025\/08\/cover_monografkrain.jpg 900w, http:\/\/labs.journ.univ.kiev.ua\/vsr2\/wp-content\/uploads\/2025\/08\/cover_monografkrain-300x300.jpg 300w, http:\/\/labs.journ.univ.kiev.ua\/vsr2\/wp-content\/uploads\/2025\/08\/cover_monografkrain-150x150.jpg 150w, http:\/\/labs.journ.univ.kiev.ua\/vsr2\/wp-content\/uploads\/2025\/08\/cover_monografkrain-768x767.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>\u041a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456:<\/strong> \u0432\u0456\u0434 \u043a\u043e\u043d\u0441\u044c\u044e\u043c\u0435\u0440\u0438\u0437\u043c\u0443 \u0434\u043e \u043f\u0440\u043e\u0441\u044c\u044e\u043c\u0435\u0440\u0438\u0437\u043c\u0443 \/\u0422\u0435\u0442\u044f\u043d\u0430 \u041a\u0440\u0430\u0439\u043d\u0456\u043a\u043e\u0432\u0430 \/ \u0417\u0430 \u043d\u0430\u0443\u043a. \u0440\u0435\u0434\u0430\u043a\u0446\u0456\u0454\u044e \u043f\u0440\u043e\u0444. \u0412. \u0412. \u0420\u0456\u0437\u0443\u043d\u0430. \u2014 \u0411\u043e\u0440\u0438\u0441\u043f\u0456\u043b\u044c : \u041b\u044e\u043a\u0441\u0430\u0440, 2014. \u2014 372 \u0441.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ISBN 978-966-2531-25-1<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u043c\u0435\u0434\u0456\u0430\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c\u0441\u044f, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u0454 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0447\u0438\u043d\u043d\u0438\u043a\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u044f\u043a \u0441\u0443\u0431\u2019\u0454\u043a\u0442\u0430 \u043c\u0435\u0434\u0456\u0430\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438. <br>\u0423 \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u0457 \u0432\u0438\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0456 \u044f\u0432\u0438\u0449\u0430, \u043f\u0440\u0438\u0442\u0430\u043c\u0430\u043d\u043d\u0456 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0456 \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456, \u044f\u043a\u0430 \u043e\u043a\u0440\u0435\u0441\u043b\u0435\u043d\u0430 \u0456 \u044f\u043a \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u0435 \u0441\u043e\u0446\u0456\u043e\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439\u043d\u0435 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0435, \u0456 \u044f\u043a \u0456\u0454\u0440\u0430\u0440\u0445\u0456\u0447\u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f. <br>\u041d\u0430 \u043f\u0456\u0434\u0441\u0442\u0430\u0432\u0456 \u0447\u0438\u0441\u043b\u0435\u043d\u043d\u0438\u0445 \u0437\u0430\u0440\u0443\u0431\u0456\u0436\u043d\u0438\u0445 \u0456 \u0432\u0456\u0442\u0447\u0438\u0437\u043d\u044f\u043d\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0434\u0436\u0435\u0440\u0435\u043b, \u0434\u0430\u043d\u0438\u0445 \u0435\u043c\u043f\u0456\u0440\u0438\u0447\u043d\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0439 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437 \u044f\u0432\u0438\u0449\u0430 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438 \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f, \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u0430 \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f, \u043e\u043f\u0438\u0441\u0430\u043d\u0456 \u0442\u0438\u043f\u0438 \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432, \u043d\u0430\u043a\u0440\u0435\u0441\u043b\u0435\u043d\u0456 \u0448\u043b\u044f\u0445\u0438 \u043f\u0456\u0434\u043d\u0435\u0441\u0435\u043d\u043d\u044f \u0440\u0456\u0432\u043d\u044f \u043c\u0435\u0434\u0456\u0430\u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0456 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u043d\u044f. <br>\u041a\u043d\u0438\u0436\u043a\u0430 \u0441\u0442\u0430\u043d\u0435 \u0432 \u043d\u0430\u0433\u043e\u0434\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u043a\u0430\u043c \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u0436\u0443\u0440\u043d\u0430\u043b\u0456\u0441\u0442\u0430\u043c \u0456 \u0432\u0438\u0434\u0430\u0432\u0446\u044f\u043c, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0443\u0441\u0456\u043c, \u0445\u0442\u043e \u0446\u0456\u043a\u0430\u0432\u0438\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u043a\u043e\u044e \u043c\u0435\u0434\u0456\u0430\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438 \u0442\u0430 \u043c\u0435\u0434\u0456\u0430\u043e\u0441\u0432\u0456\u0442\u0438.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-d39ee46\" data-block-id=\"d39ee46\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-65f023d\" data-block-id=\"65f023d\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/drive.google.com\/file\/d\/1EE14aTgPJo07WJGvWtkSVqA6-E7mENTD\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M64 464l48 0 0 48-48 0c-35.3 0-64-28.7-64-64L0 64C0 28.7 28.7 0 64 0L229.5 0c17 0 33.3 6.7 45.3 18.7l90.5 90.5c12 12 18.7 28.3 18.7 45.3L384 304l-48 0 0-144-80 0c-17.7 0-32-14.3-32-32l0-80L64 48c-8.8 0-16 7.2-16 16l0 384c0 8.8 7.2 16 16 16zM176 352l32 0c30.9 0 56 25.1 56 56s-25.1 56-56 56l-16 0 0 32c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-48 0-80c0-8.8 7.2-16 16-16zm32 80c13.3 0 24-10.7 24-24s-10.7-24-24-24l-16 0 0 48 16 0zm96-80l32 0c26.5 0 48 21.5 48 48l0 64c0 26.5-21.5 48-48 48l-32 0c-8.8 0-16-7.2-16-16l0-128c0-8.8 7.2-16 16-16zm32 128c8.8 0 16-7.2 16-16l0-64c0-8.8-7.2-16-16-16l-16 0 0 96 16 0zm80-112c0-8.8 7.2-16 16-16l48 0c8.8 0 16 7.2 16 16s-7.2 16-16 16l-32 0 0 32 32 0c8.8 0 16 7.2 16 16s-7.2 16-16 16l-32 0 0 48c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-64 0-64z\"><\/path><\/svg><\/div><\/span><span class=\"stk-button__inner-text\">\u041e\u0437\u043d\u0430\u0439\u043e\u043c\u0438\u0442\u0438\u0441\u044f PDF<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0414\u0421\u0422\u0423 (\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u0430\u0439\u043d\u0456\u043a\u043e\u0432\u0430, \u0422. \u0421. <em>\u041a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456: \u0432\u0456\u0434 \u043a\u043e\u043d\u0441\u044c\u044e\u043c\u0435\u0440\u0438\u0437\u043c\u0443 \u0434\u043e \u043f\u0440\u043e\u0441\u044c\u044e\u043c\u0435\u0440\u0438\u0437\u043c\u0443<\/em> \/ \u0437\u0430 \u043d\u0430\u0443\u043a. \u0440\u0435\u0434. \u043f\u0440\u043e\u0444. \u0412. \u0412. \u0420\u0456\u0437\u0443\u043d\u0430. \u2013 \u0411\u043e\u0440\u0438\u0441\u043f\u0456\u043b\u044c : \u041b\u044e\u043a\u0441\u0430\u0440, 2014. \u2013 372 \u0441. \u2013 ISBN 978-966-2531-25-1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>APA Style (7th edition)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Krainikova, T. S. (2014). <em>Kultura mediaspozhyvannia v Ukraini: Vid konsiumeryzmu do prosiumeryzmu<\/em> [Culture of media consumption in Ukraine: From consumerism to prosumerism]. Boryspil: Luksar. ISBN 978-966-2531-25-1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>MLA Style (9th edition)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Krainikova, Tetiana S. <em>Kultura mediaspozhyvannia v Ukraini: Vid konsiumeryzmu do prosiumeryzmu<\/em> [<em>Culture of Media Consumption in Ukraine: From Consumerism to Prosumerism<\/em>]. Edited by Prof. V. V. Rizun, Luksar, 2014. ISBN 978-966-2531-25-1.<\/p>\n\r\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456: \u0432\u0456\u0434 \u043a\u043e\u043d\u0441\u044c\u044e\u043c\u0435\u0440\u0438\u0437\u043c\u0443 \u0434\u043e \u043f\u0440\u043e\u0441\u044c\u044e\u043c\u0435\u0440\u0438\u0437\u043c\u0443 \/\u0422\u0435\u0442\u044f\u043d\u0430 \u041a\u0440\u0430\u0439\u043d\u0456\u043a\u043e\u0432\u0430 \/ \u0417\u0430 \u043d\u0430\u0443\u043a. \u0440\u0435\u0434\u0430\u043a\u0446\u0456\u0454\u044e \u043f\u0440\u043e\u0444. \u0412. \u0412. \u0420\u0456\u0437\u0443\u043d\u0430. \u2014 \u0411\u043e\u0440\u0438\u0441\u043f\u0456\u043b\u044c : \u041b\u044e\u043a\u0441\u0430\u0440, 2014. \u2014 372 \u0441. ISBN 978-966-2531-25-1 \u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u043c\u0435\u0434\u0456\u0430\u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c\u0441\u044f, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u0454 \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0447\u0438\u043d\u043d\u0438\u043a\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u044f\u043a \u0441\u0443\u0431\u2019\u0454\u043a\u0442\u0430 \u043c\u0435\u0434\u0456\u0430\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438. \u0423 \u043c\u043e\u043d\u043e\u0433\u0440\u0430\u0444\u0456\u0457 \u0432\u0438\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0456 \u044f\u0432\u0438\u0449\u0430, \u043f\u0440\u0438\u0442\u0430\u043c\u0430\u043d\u043d\u0456 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0456 \u043c\u0435\u0434\u0456\u0430\u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456, \u044f\u043a\u0430 \u043e\u043a\u0440\u0435\u0441\u043b\u0435\u043d\u0430 \u0456 \u044f\u043a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,13],"tags":[],"class_list":["post-2589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-krajnikova-t-s","category-onlajn-biblioteka"],"blocksy_meta":[],"_links":{"self":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=\/wp\/v2\/posts\/2589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2589"}],"version-history":[{"count":0,"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=\/wp\/v2\/posts\/2589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=\/wp\/v2\/media\/2590"}],"wp:attachment":[{"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2589"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/labs.journ.univ.kiev.ua\/vsr2\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}